Our Story

Just in Case began as a small spark of creativity that turned into something much bigger. What started with a simple handmade phone case and a Facebook post soon grew into a thriving homegrown brand loved by many.

Founded by Suman Suresh in 2015, Just in Case was born out of a passion for design and a love for handcrafted products. From those early days of taking orders via Instagram to launching our first website, every step has been fueled by curiosity, perseverance, and the joy of creating something meaningful.

Today, our brand spans four verticals — stationery, fashion accessories, jewellery, and home décor — each carefully crafted to bring a little bit of personality and joy into everyday life. Our products are a mix of handcrafted and ready-made treasures, thoughtfully curated for those who value creativity and individuality.

Balancing college and entrepreneurship wasn’t easy, but every challenge only added to the story. Suman’s vision continues to guide us — to grow Just in Case into a full-fledged lifestyle brand that celebrates mindful design, authenticity, and homegrown talent.

What keeps us going? Late-night ideas, endless coffee, and the dream of building a brand that celebrates creativity, chaos, and everything in between.